CLEAR — moving the AWS field without owning it
CLEAR had a strong product and no AWS field traction. Sellers had no program status to trust, no compensation reason to care, and no executive-level customer demand signal.
Designed the motion around the three levers: drove ISVA qualification and Strategic Resale Program status (permission + economics), and conceived and secured executive sponsorship for a joint AWS/CLEAR/Okta event fronting ~80 CISOs (customer pull). Team ran the opportunity-sharing rhythm across the field.
65 new opportunities launched, 15+ closed, 60+ shared with the field. Motion is durable because it lives in program status and exec governance, not personal favors.